So the mysterious world of video content advertising is becoming ever less mysterious, especially since the distribution platforms like YouTube, Facebook and Vimeo are becoming ever more ubiquitous. Now, then, is the time to take stock and decide on how you're going to go about building a video content marketing strategy, and what better platform than YouTube? The most native SEO optimiser there is.

Well, we all knew it would happen eventually. Instagram has finally made the big jump out of the blink-and-you-miss it 15 second video cap to the slightly-more-attention-span-demanding 60 second cap. While this may not seem like particularly ground breaking news for your average lackadaisical Instagram scroller, it is huge news for business and marketeers. Now, instead of having to cram everything within a 15 second timeframe and hope for the best, producers can now tailor sl

So the world of online video is changing before our very eyes, with Facebook now hitting 8 billion (that's billion, with a 'B') unique video hits per day. That's a bit of an eye watering stat! So what does this mean for business? Well, video is by far the lowest hanging fruit now in the world of social media marketing. It's quicker and easier than ever before to dip your toe in the water with world of online video content marketing. But, before you get out there and start sho