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So the world of online video is changing before our very eyes, with Facebook now hitting 8 billion (that's billion, with a 'B') unique video hits per day. That's a bit of an eye watering stat!

So what does this mean for business? Well, video is by far the lowest hanging fruit now in the world of social media marketing. It's quicker and easier than ever before to dip your toe in the water with world of online video content marketing.

But, before you get out there and start shooting everything, you need to take a minute to ask yourself what you want to achieve with your content strategy (yes, you absolutely need a content strategy).

Salient questions include:

- What do you want to achieve with your video?

- What are your qualifiers for a successful video campaign?

- How do you hope to convey your business with video?

Remember, as great as video is, it can be a double edged sword if not done with consistency and branding.