Content strategy and campaign management Mention the words “content strategy” or “video campaign management” to a non-marketer and you’ll quickly find yourself to be a bit of a pariah at any given dinner party. But, my fellow content wonks, that’s exactly where we’ll be going today. So without any further ado, he’s four handy points that’ll help you grapple the task of developing that strategy Why am I doing it in the first place? So first thing’s first in building a campaign